CMC’s sales training is based on the four principles of selling. These principles were developed to exceed the expectations of the retail buyer. This results in significant repeat and referral business. Most importantly it establishes long-term customer loyalty. This is the best way for a dealership to grow its business.
Principles of Selling
- Trust
- Customer Need Analysis
- Problem Solving
- Helping Work through Customer Decisions
We have designed our proactive selling process to incorporate these principles. This process teaches salespeople to be aware of the customer’s needs and then respond in a competent and professional manner.
Pro-active Selling
- Professional Hello
- Customer Interview
- Inventory Selection
- Presentation/Demonstration
- Service Introduction
- Trade Evaluation
- Write-up
- Business office
- Delivery
- Follow-up